Founded in 2016 as an intra-industry trade and cultural exchange platform, FreshPitch focuses on the discovery and incubation of factual film contents. It is also an exhibition brand which concentrates on “the venture investment and the cross-border communication of non-fictional contents”. 

FreshPitch is based in China and integrates the world's top industry resources. It is rooted in the factual films and at the same time conducts in-depth cross-border cooperation in the fields of science and technology, media and design, etc. 

FreshPitch brings together cross-regional, cross-industry and cross-cultural experts and film-makers, with pre-sale transactions of pitch projects as its core section, professional forums and project promotion as its key content, and screening and crossover activities as side events. It not only brings China's factual film-makers and their works to the world stage, but also gives the world a fresh perspective on a young China. 

Since 2016, FreshPitch Factual Content Conference has been successfully held for nine sessions. As of 2024, it has solicited 1219 pitch projects worldwide, with 180 outstanding proposals shortlisted for the conference. Through subsequent production services, financial support, and other forms, 60 outstanding proposals have been selected for the International Film Festival Amsterdam (IDFA), Sundance Film Festival, Sunny Side of the Doc, CNEX Chinese Documentary Forum (CCDF), Documentary Edge Festival, and other major film and television festivals at home and abroad; 39 documentaries have been aired on the platform.