From “art” to “influence”,how far can a story go?A Practical Guide to Influential Content

Unlike most news and social media,documentary storytelling can pull audiences into an immersive experience,talking the time to build empathy or understanding more deeply.They tell stories about the lives of real people in ways that help audiences make or see connections--about ideas or issues --that may otherwise seem abstract.The audience is often changed by the experience.That’s why documentary,especially when used strategically,has the capacity to prompt people to engage and act.