In recent years, major platforms and production teams have contributed massive high uality documentaries to viewers based on various means such as IP creation, subject expansion, and genre innovation. In this backdrop,how to leverage the category advantages of platforms, make works stand out among peers,arouse viewers’interest in patriotic works,and revitalize classic historical films have become common considerations in the industry.
As the largest social media platform in China, Weibo is committed to helping documentaries reach larger user groups in fresh forms through its diversified design of communication. On the other hand, Weibo’s core headline advantage have facilitated the connection between the! production side and users to further form a virtuous cycle of content production based on market feedback. Meanwhile, some classic works have gone viral again through trending topics continuing the long-tail effect of documentary content.
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